Sure, you could use your iPhone to shoot your latest product range, your team, or your behind-the-scenes. You could then edit your images with the free version of Lightroom to try and improve the final results.
That’s if you’re happy with average imagery that pretty much looks like a stock photo.
But in 2021, consumers want something different.
They want striking, engaging, unexpected, different, and original. They also crave stories and experiences.
The best way to give them what they want, you ask?
Using top-notch equipment and shooting in a professional and controlled environment to produce masterful visuals.
That’s right; we’re talking about renting out an award-winning photo studio!
Wondering whether it is worth it?
In this blog post, we’ll give you five reasons why you should consider renting a professional photo studio for your next marketing campaign or corporate photoshoot.
Accessing high-end photo equipment
‘’90% of online buyers think that photo quality is the most critical factor in an online sale.’’
What’s more, 78% of shoppers want product photography to bring products to life. This means weaving your brand’s story into the imagery and producing photography that makes your offer feel like a part of consumers’ daily lives.
Now, one of the best ways to breathe life into your brand imagery is to use cutting-edge equipment and technology. This will allow you to produce stunning and compelling visuals and convey the authenticity and quality factors consumers are craving. It will also help build trust and credibility with your audience.
However, high-end photo gear doesn’t come cheap. One of the main benefits of renting a professional photo studio is that you can access the latest photo equipment for a fraction of the cost. This will enable you to create incredibly crisp and striking visuals without having to spend a fortune on professional gear.
Accessing Props
If you want to create the perfect shots for your brand, you’ll not only need great equipment but also a good dose of creativity.
Studios usually provide business owners, marketers, or photographers with a variety of props and other decorative items. Think fabrics, furniture, or even costumes. These items can add texture, depth, and composition to your imagery and really help bring your photos to life. They also increase the range of options available for you to create a mood and tone that will elicit specific emotions.
Props will help inspire you, get your creative juices flowing, and help you nail your photo session. They’ll enable you to capture unique visuals to help promote your products or services. Plus, you won’t need to travel to faraway locations or be dependent on the weather to get the look and feel you’re after.
Shooting in a Controlled and Professional Environment
You might have considered settling for pictures taken at the office with your DSLR camera. While this could work in some cases, you still need to ask yourself a few questions:
- Is your office offering a professional backdrop and space that can make your offer stand out?
- Can you capture photos that will turn browsers into loyal customers with the equipment you have?
- Do you need to shoot outdoors to get better lighting?
- What if it rains, the street is busy, and loud or curious bystanders ruin your photos or make your team feel uncomfortable? Yep, believe us, the streets are full of people photobombing impromptu outdoor photoshoots inadvertently!
- Got an iconic location in mind for your photos? Fantastic! Do you need a permit to shoot there? If so, can you get one and how much will this cost?
The environment you shoot your brand imagery in is critical. It can make all the difference between a few winning shots and a dull set of photos. This means that a lot of thought needs to go into planning your session when you’re taking photos outdoors, in a public space, or in a busy office.
On the other hand, renting a photo studio allows you to carefully plan your photoshoot in a controlled environment. No bad surprises such as curious bystanders or stubborn clouds. From the lighting and props to the backdrop, you’ll have complete control over what your set of photos looks and feels like. It will eliminate the hassle of worrying about daylight, the weather, people in the background, or changing location. That way, you can focus your attention and energy on producing polished and crisp images and channel your creativity to capture the essence of your brand’s personality.
Reshooting is Easy
Because you’re working in a controlled environment, it’s easy to recreate the exact same shooting conditions as the original shoot. Yes, shooting in a studio makes it easy to start from scratch with some of the shots you might not be happy with.
However, if you’re shooting in your office or outdoors, it’ll be much harder or even impossible to recreate the exact same conditions to have a harmonious and cohesive set of photos.
So, renting a photo studio for your brand imagery gives you the opportunity to test and adjust until you nail your photoshoot.
Now, if you ask us, the control, assurance, peace of mind, and freedom a studio gives you is priceless 😉
Leveraging Experienced Help
Granted, shooting photos in a studio can feel a little bit daunting and overwhelming. Especially if you’re not familiar with the process at all.
But the great thing about renting a professional photo studio is that you can lean on experienced photographers to guide you. After all, professional photographers have more than one trick up their sleeve when it comes to capturing incredible photos. So, they’ll be able to provide you with some useful tips and tricks.
That’s right. While there, you’ll get to pick their brains and leverage their unique experience and skillset to help you tell your story through visuals in a compelling way. And the bonus is that they also possess the technical skills to give you the edge over your competition.
At dk3 studios, we provide business owners and marketers like you with a ‘’a la carte’’ studio rental service. This way, you can choose the equipment that best suits your needs. Plus, our professional space is highly conducive to creativity, allowing you to produce the visuals you need to boost your sales. And we’re also always there to provide guidance and share our knowledge to help you perfect your brand imagery.
So, don’t hesitate to reach out to us if you’d like to book an award-winning photo studio for your next photoshoot. Everything is ready for you over here!